Visual & Digital.
Throughout the past 10 years, I have successfully delivered multitude of projects, ensuring client satisfaction with work showcased for prominent brands such as Citi, Cigna, J.P. Morgan, IFC Mall, and MTR Corporation. Drawing on this extensive background, I offer more than just problem-solving skills, but also infuse my work with aesthetics and emotionally connect with users on an intuitive level.
Building a more sustainable future
Citibank
The report outlines Citi’s vision and actionable steps to drive sustainable growth across Asia Pacific.
Crafting immersive experiences
International Finance Centre (IFC)
Incorporated multisensory design for navigating directions and interacting with the shopping mall environment
Boosting user engagement
Cigna Insurance
The redesigned newsletter website offers better navigation, a sleek new look, and enhanced usability
Building a more sustainable future digital report
The challenges
During the development of Citi’s sustainability report, several key challenges surfaced. Initially, contributions came from six different individuals at various times, leading to a incoherent narrative. Swift integration and thorough reviews were crucial to achieving a unified tone throughout the report.
Additionally, the project faced a tight deadline, with just six weeks from start to finish. This required a rapid review of previous reports, in-depth research on sustainability themes, and strict adherence to Citi’s global brand standards. Finally, sourcing the perfect imagery to complement the content was a demanding task, involving extensive searching and a keen eye for detail.
The solutions
To tackle these challenges, a series of strategic measures were implemented. Firstly, I devised layout templates for each section, integrating content, images, and infographics to maintain narrative consistency in line with Citi’s brand guidelines. Secondly, to optimise time efficiency and meet tight deadlines, tasks were prioritised based on urgency, and existing design assets were utilised whenever possible. Additionally, close collaboration with stakeholders ensured alignment with their expectations, facilitated the exchange of ideas and guaranteed satisfaction with the design process. Finally, a comprehensive image sourcing strategy was developed, encompassing thorough research and careful selection of visuals that complemented the report's content and thematic focus.
From multisensory design to immersive directional experiences
The challenges
The International Finance Centre (IFC) Mall stands as a prestigious business hub and a leisure destination, gracing Hong Kong's waterfront with world-class excellence. The project aims to integrate the International Finance Centre's refinement with innovative design strategies. Our goal was not only to sustain footfall but also to cater to the discerning tastes of shoppers navigating through the landscape of the mall. The main challenge was to ensure that shoppers could navigate the ongoing transformations with ease and provide clear floor map direction.
The solutions
In response to this challenge, our team initiated an exhaustive research phase, review the mall's floor mapping blueprints, gathering insights from clients, conducting on-site visits to decipher shopper navigation patterns. Our objective was to craft a design that not only guides visitors efficiently but also create an immersive experience, thereby evoke strong emotional responses.
We revolutionised traditional directional signage by introducing installation art pieces strategically placed throughout the mall, incorporating both visual and tactile elements. Collaborating closely with a reputable production team, we prioritised public safety and accuracy in execution. This innovative approach not only simplifies navigation but also enhances the mall’s aesthetics, exceeds customer expectations, and leaves a lasting impression on shoppers and visitors alike.
Boosting user engagement though design
The challenges
The Cigna newsletter website serves as a vital platform for sharing corporate updates and facilitating communication with the insurer's business partners on a quarterly basis. However, the current website lacks visual appeal and struggles to captivate the recipients of the email newsletter. Moreover, one of the client's primary objective was to enhance the website's responsiveness for email delivery while reducing load times for a large volumes of corporate images to maximise their impact.
The solutions
As a key member of the project team, my responsibilities encompassed developing the site map, the crafting of the interface design, and maintaining regular communication with the client. Our strategy involved exploring diverse design approaches, considering factors such as visual aesthetics, user experience, and brand identity. Through the integration of captivating hero images, icons, and implementing a smooth animated layout, we aimed to elevate the website’s visual appeal and greater user engagement.
Furthermore, we simplified the website's image loading process. This included carefully optimising image compression levels and conducting thorough testing to ensure that images load swiftly without compromising quality. The result was significantly faster load times and improved quality control, ultimately amplifying the overall effectiveness of the website.
